Reliance Study Branding & Printed Materials

Client: Relmada Therapeutics, Inc
Role: Designer

The challenge in this branding initiative was to create a new logo for Reliance II, a study done by Relmada Therapeutics, that complimented their current branding while also being distinctly unique. In this scope, I created a poster, brochure, and patient card that matched existing Relmada brand standards. The difficulty came from finding imagery to represent those who are struggling with depression, the target audience of the focus group of the study, while not using cliche or dark imagery. We wanted the collateral from this project to be clean, bright, and inviting.