HealthVu Branding

Client: HealthVu
Role: Designer

HealthVu offers safe and accurate COVID-19 testing for businesses, a service that is in high demand in the current climate.

Most of HealthVu’s testing and reporting features are done through their app, so when I was creating their logo design I sought to combine the ideas of a smartphone and medical iconography. I also kept the logo broad enough and not too COVID specific as they plan to expand into different kinds of medical testing in the future.

I designed a concise slide deck with the HealthVu branding standards that could be given to potential clients after pitching to them. I also created a series of three banner images for HealthVu’s website encompassing the ideas of getting back to work, travel, and science, safely.

The challenge here was finding imagery that was distinct yet looked like they fit the same aesthetic, while also creating the foundational logo and color palette for a new company.